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Cannes Lions
Multinational marketing budgets coming under greater scrutiny
New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…
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Cannes Lions
What do CMOs want from Cannes?
Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
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Cannes Lions
WFA at Cannes
Each year at Cannes, WFA brings together a programme of events available to WFA members, including WFA co-hosted events and WFA…
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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CreativityCannes LionsInclusive marketingAI
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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CreativityMarketing technologyCannes LionsAIMarketing technology
Differentiating skills in the AI era
Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
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Brand reputationCreativityCannes Lions
Does Asia Pacific need Lions or Merlions?
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
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Advertising & policyCannes LionsCMO
CMO Forum Meeting Overview, Cannes (June 2024)
Overview of the WFA CMO Forum held in person in Cannes
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Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technology
What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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Cannes LionsInclusive marketing
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Cannes LionsInclusive marketing
Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…